
How our Food and Drink Market Report can give you the edge
The UK market for food and drinks is vibrant, popular and therefore can be very competitive….
Whether you are bringing your first product to market in the UK, are entering a new category or perhaps you are looking to invest in a food and drink business and need to understand how big the opportunity is, talk with us about creating a dynamic food and drink market report.
For Overseas Businesses
Our market reports were initially developed to help overseas businesses. They highlight the competition, identify what is unique about their product for the UK market and where it will best fit. The Food and Drink Market Report also explores what stores, categories or where in hospitality the product will sit, d2C or if gifting should be targeted. Finally, the report identifies what information they could add to packs that may make it more saleable and how to align with others in terms of pricing, packaging, messaging, promotional budgets.
For UK Businesses
We are now increasingly being asked by UK based businesses to create food and drink market reports for them. By working through the insights, we help them pinpoint a USP or a gap in the market. We can highlight where they may get the best traction or advantage and ultimately better understand what the consumer would want to know about the product and the category.
An Objective View
Sometimes you can be too close to your product. You know all the uses for product and think that everyone knows the same. It can be hard to be objective and look at what your product offers that really is an advantage or a USP compared to competitor products. A food and drink market report will help identify these qualities.
Why your product
Buyers will often ask why they should take your product, removing another from the shelf, or catalogue, to make room for yours. Having a clear reason as to why they should do this is key. Â Appreciating the functionality of your product versus others and understanding the quality of your ingredients, the market support you will bring, the margin on yours versus others, is all information you need to have at your fingertips.
A deep dive into the market
A food and drink market report will also provide you with unique, quality images of stores and products, so you can understand their merchandising and display and how your product could look in a particular location. Prospective buyers are keen to hear how you think your product would have more shelf stand out than existing ranges or where in the store it could best be merchandised. Our insight into the number of promotions you will be asked to do, and which competitor products have won awards are invaluable.
A successful pitch
Armed with our food and drink market report you will have all the information you need for a successful pitch. Reviews on competitors, seasonal displays or promotional plans or any other specific aspects you need are also included. Our insights and years of store knowledge will mean you have the most rounded view of the opportunity open to your business.
Usually, we can complete the review within a week, meaning you will quickly have the information you need to hand for any meetings you have internally or externally.
Key questions answered
Whether you are launching a new Food and Drink product to the UK or offering items in new categories, you’ll likely be battling with a few key questions. Where in the retail market do I want to sell our product? Where can I get the best price? What’s the market like? Can I beat existing competitors?
It’s a minefield, and it can be challenging to siphon all that information into one cohesive overview. That’s where our expert Food and Drink Market Reports come in. Designed to provide you with all the market information you need, our comprehensive reports are key to letting you put your best foot forward.
A Jane Milton Ltd Food and Drink Market Report offers detailed insights into the UK market, focusing on market trends, consumer preferences and factors that could impact product demand. This information will give you a good idea of your product potential, allowing you to determine how best to infiltrate the market.
With 38 years expertise in this market, we will interpret the information we collect, and our analysis of the data will highlight the best opportunities. Â You have access to our expertise too, which will help you hone in on the details that will give you the edge.
Take Your First Steps with us
A Jane Milton Ltd Food and Drink Market Report will act as a safety net during those tentative first steps. With a cohesive, detailed plan in your pocket, you’ll be able to accurately assess your product potential, identify the right retail outlet and suss out the competition before making any permanent business decisions.
For more information on how a Jane Milton Ltd Market Report can support your business journey as a product owner or as an investor  click this link and make a quick appointment at a time to suit you, to chat about what you are planning. You can also connect with us via email businessgrowth@janemilton.com.