Craig Rose is a seaweed evangelist – but he is also realistic that not everyone will love the taste of seaweed, just because it is good for you. What he wants is everyone to be able to benefit from the wellness effect that seaweed can give us ,whether it is in snacks, houmous, stock, used in place of salt or added to a product for its nutrition benefits in an odourless form , Craig has the product – what matters to him is that you find the right version or end product for you. Craig is a marine biologist and he also cares about where his seaweed comes from, how it is harvested and the longterm sustainability. He has mastered presenting on QVC the shopping channel, and supplies into several areas of the market – from food manufacture to his own food supplement range. He is very enthusiastic and honest. Listen to hear about his unexpected board director and why Baywatch was the reason he chose to study marine biology , but more importantly to hear how he has built a diverse and commercially sound business.

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