Why a Jane Milton Ltd Market Report Can Help You Take Your First Steps in Exporting

Why a Jane Milton Ltd Market Report Can Help You Take Your First Steps in Exporting

When you’re considering exporting your Food and Drink products to the UK, you’ll likely be battling with a few important questions. Where in the retail market do I want to sell our product? Where can I get the best price? What’s the market like? Can I beat existing competitors? 

It’s a minefield, and it can be challenging to siphon all that information into one cohesive overview. That’s where our expert Market Reports come in. Designed to provide you with all the market information you need, our comprehensive reports are key to taking the first steps into successful exporting. 

Here’s why… 

 

Why a Jane Milton Ltd Report Can Help You Export  

 

Analysing Product Potential 

The first question we ask clients looking to export their Food and Drink business to the UK is, why? What is it about your product that would make it sell in this market? And to determine that, we must look at the market as a whole, and those existing products already taking up precious space. 

A Jane Milton Ltd Market Report offers detailed insights into the UK market, focusing on market trends, consumer preferences and factors that could impact product demand. This information will give you a good idea of your product potential, allowing you to determine how best to infiltrate the market. 

Also our 38 years expertise in this market and how we interpret this info – our analysis of the data and opportunity 

You have access to experts too, to help us hone in on the details that will give you the edge. 

Identifying Suitable Retail Outlets 

So, your product has potential. Where do we go from here? The next stage in our Market Report is identifying suitable retail outlets to stock your products. We’ll take the information learned from the previous step and use it to compare similar products and their preferred retail outlets. 

This will give you an idea of where your product would fit in the existing market and how to get it in front of your potential customers. A vegan chocolate bar? Let’s look at Ocado – they’re big on free-from ( including dairy-free) products currently. Budget-friendly protein bars? Let’s look into discounters, supermarkets and convenience stores. 

This part of the report allows for a targeted approach that pinpoints your audience and enhances visibility. 

 

Checking Out the Competition  

Your product is great, we know where we want to sell it. Now, who are we up against? Sussing out the competition is perhaps the most crucial part of the Jane Milton Market Report. We’ll compile evidence of who is selling what and where, and for how much. By doing so, we can begin to pinpoint appropriate marketing and pricing for your product, ensuring it hits the market in exactly the right place. Too high and you’ll be beaten by others with better offers. Too low and your audience will go for quality over cost. It’s a delicate balance that the Jane Milton Ltd Market Report help you weigh up. 

 

Take Your First Steps into Exporting 

A Jane Milton Ltd Market Report will act as a safety net during those tentative first exporting steps. With a cohesive, detailed plan in your pocket, you’ll be able to accurately assess your product potential, identify the right retail outlet and suss out the competition before making any permanent business decisions. 

For more information on how a Jane Milton Ltd Market Report can support your exporting journey, simply click this link and make a quick appointment at a time to suit you, to chat about what you are planning. You can also connect with us via email businessgrowth[at]janemilton.com.