How to guide on developing added-value vegetable products


The sales rise in pre-prepared fresh food continues and suppliers operating in the sector need to be innovative in order to enthuse grocery buyers and consumers. But what consumer trends are buyers looking out for and how do you price your products effectively to make them appeal?

You can find these questions answered and dozens more in a new how-to guide I co-authored with my Australian business partner Hazel Mactavish-West.

Feedback from the workshop where we launched the guide has been excellent with positive comments from nearly every attendee.
If you’d like a copy then please visit the Veg Innovations site.

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