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The Rise of FreeFrom

November hails the arrival of the awards season and in less than a fortnight the winners of the FreeFrom Eating Out Awards will be known. Pizza Express and Crowne Plaza are jostling for a coveted trophy alongside independents like Bizzie Lizzie’s fish and chip shop and Aroma Café in Lyme Regis.

Announcing the shortlist last month FreeFrom director Michelle Berriedale-Johnson commented: “From the local chippie to the five star restaurant or the high street chain, coeliacs and those with allergies and intolerances do now stand a realistic chance of being served not only a safe, but a really tasty and interesting meal.”
Having worked with Michelle over the past decade I’ve been lucky enough to watch this exciting and innovative category evolve at a breathtaking pace. Consumers are making a lifestyle choice to eat gluten and dairy free and the campaigning work of people like Michelle is pushing the quality and availability of these foods.
At a presentation last month for the Food & Drink Innovation Network Mintel revealed the total UK market was valued at £365m in 2014, forecast to grow by 50% in the next five years. Dairy-free and gluten-free segments continue to record impressive growth (both seeing 15% growth between 2013 and 2014).

The FreeFrom Awards – the FF Eating Out Awards big sister – serve as an excellent barometer, reflecting the diversity of the offer and innovative opportunities. This year’s awards stand at 19 categories. The newest one is aimed at small producer start ups. Entrants need to have been in business for a maximum of two years from 16th September 2013 and the winner will benefit from mentoring from Tesco’s marketing and technical experts.
You can enter this or any of the other categories here http://www.freefromfoodawards.co.uk/.

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Let Me introduce You to Giles Christopher ,Food, Drink & Hospitality Photographer
byJane Milton

Let me Introduce You to Giles Christopher, the food, drink and hospitality photographer

 

Giles and I met many years ago through his wife and business partner Abi, and since then we have all worked on a lot of jobs together and have spent a lot of time together socially chatting about business and life.

 

He got some great advice from his Dad about offering to do things nobody else likes to do at work and making himself a valuable team member and sound found he had multiple job offers …

 

He’s run his own business for over 20 years and we talk about how basic business skills should be part of the curriculum for everyone nowadays

 

He shares about the prep that goes into shoots and how technology has changed the job so much and how much time photographers now spend in post production too. And about the sheer weight of kit that he takes to ‘location’ shoots too.

 

Giles loves tech and is always pushing himself to learn new ways of doing things , or master new equipment and he also talks about keeping up with and ahead of that if you can

 

A really interesting insight into all that food and drink photography involves, and some great tips for podcasts and business blogs to watch out for too.

 

I’m really pleased we managed to book Giles for a chat in this last episode of series 3…

 

Let me introduce you to Giles Christopher


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