Clean food and unhealthy obsessions

Orthorexia is not officially recognised as a clinical diagnosis but it is a term frequently cropping up in the media. It refers to an unhealthy obsession with healthy food, and was coined by US doctor Steve Bratman who found some of his patients’ pursuit of a healthy lifestyle was making them nutritionally ill.

Clean eating is big news on social media. Instagram has 16m posts using the tag #cleaneating. Bloggers and healthy eating gurus are successful publishers of a range of cookery books, and I have worked with some to help them bring their lifestyle to more people.

While I’m not suggesting that proponents of a healthy, clean lifestyle full of natural food choices are promoting a dangerous healthfood obsession, it can occasionally result in harmful behaviours in some too, especially young women.

Instagram has 59,000 posts using the hashtag #orthorexia. Food blogger Jordan Younger who founded the popular blog The Blonde Vegan, revealed that she was actually battling health problems associated with her diet and had since reintroduced a more balanced one.

Spectator article exploring the issue touched on the fact that some popular health gurus had neither a rigorous grounding in nutrition nor the experience of treating others. Therefore, critics would argue, pursuing an approach that is good for one is not necessarily right for all.

The message from the dieticians is one of balance, and clean/healthy eating champions and companies do need to be aware of promoting the importance of a varied diet too just as we consumers need to be aware of balancing what’s good for us with our desires to indulge. Let’s not forget that obesity is still the far bigger problem consuming us today.

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Jane Milton

Food industry expert Jane Milton has been in the business for more than 30 years and has the inside track on all things food!

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Fresh Banter with Giles Christopher ,Food, Drink & Hospitality Photographer
byJane Milton

Fresh Banter with Giles Christopher, the food, drink and hospitality photographer


Giles and I met many years ago through his wife and business partner Abi, and since then we have all worked on a lot of jobs together and have spent a lot of time together socially chatting about business and life.


He got some great advice from his Dad about offering to do things nobody else likes to do at work and making himself a valuable team member and sound found he had multiple job offers …


He’s run his own business for over 20 years and we talk about how basic business skills should be part of the curriculum for everyone nowadays


He shares about the prep that goes into shoots and how technology has changed the job so much and how much time photographers now spend in post production too. And about the sheer weight of kit that he takes to ‘location’ shoots too.


Giles loves tech and is always pushing himself to learn new ways of doing things , or master new equipment and he also talks about keeping up with and ahead of that if you can


A really interesting insight into all that food and drink photography involves, and some great tips for podcasts and business blogs to watch out for too.


I’m really pleased we managed to book Giles for a chat in this last episode of series 3…


Let me introduce you to Giles Christopher

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