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What does FRESH MEAN to you in relation to food?

That is the question that Chris Warburton at BBC Radio 5 live posed to me this morning.  Why did he ask?  The Daily Mail had run a ‘story’ about the food industry – and about Pret A  Manger in particular, buying their (French) baguettes from France, frozen and finishing them off in their ovens and selling them as ‘fresh’ .  They had seen that the USE BY  on a box of frozen baguettes was 12 months, though those in the Pret store where they saw them last week, were only a few weeks old according to the production date on them.

No store has the room to keep a year’s worth of baguettes, so it is more likely they will be used within a day or two ….  Supermarket In-store bakeries and lots of coffee shops etc use this part -baked frozen bread and I don’t honestly think anyone thinks they have a baker come in overnight and bake them from scratch. I think Fresh food means that when you buy it , it is perishable and you need to use it within a short period of time  as opposed to frozen, chilled, canned etc

Do you agree ?

Here is the clip from the show –

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Jane Milton

Food industry expert Jane Milton has been in the business for more than 30 years and has the inside track on all things food!

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Let Me Introduce You To Francis Gimblett, author of the Gimblett's Guide to The Best of British Cheese, and Co-Owner of Taste of the Vine, an Interactive Food and Drink Events Business. ,
byJane Milton

Let Me Introduce You to Francis Gimblett, Author of Gimblett’s Guide to the Best of British Cheeses, and co Owner of Taste of the Vine, an interactive food and drink event company.

Francis and I met in Spring 2021 when I joined one of his monthly Friday evening meet the cheesemaker tasting sessions. I learned so much and loved meeting the cheesemakers. I told other people and very quickly was joined on screen by 10-12 friends each month ….

My copy of Francis book , Gimblett’s Guide to the Best of British Cheeses has become very well thumbed and through it i have tracked down cheesemakers around the UK and even found a cheesemaking course in Tottenham, London inspired by him.

He is a great story teller so i know you will enjoy hearing about :

  • his journey in food and drink
  • people who have inspired or encouraged him
  • his French mother’s cooking and how that added to his food journey
  • how he has for many years, resisted repitition and always desired change, t learn or to reinvent things BUT
  • how possibly now after almost 2 years of constant change, he my just be happy for a little more predictability for a while
  • we talk about work life balance and partnering in business with his wife
  • about the importance of understanding your P&L and planning for your business right from Day 1
  • we also get a hint or two about his next taste adventure….

I cannot wait


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