That is the question that Chris Warburton at BBC Radio 5 live posed to me this morning. Why did he ask? The Daily Mail had run a ‘story’ about the food industry – and about Pret A Manger in particular, buying their (French) baguettes from France, frozen and finishing them off in their ovens and selling them as ‘fresh’ . They had seen that the USE BY on a box of frozen baguettes was 12 months, though those in the Pret store where they saw them last week, were only a few weeks old according to the production date on them.
No store has the room to keep a year’s worth of baguettes, so it is more likely they will be used within a day or two …. Supermarket In-store bakeries and lots of coffee shops etc use this part -baked frozen bread and I don’t honestly think anyone thinks they have a baker come in overnight and bake them from scratch. I think Fresh food means that when you buy it , it is perishable and you need to use it within a short period of time as opposed to frozen, chilled, canned etc
Do you agree ?
Here is the clip from the show –
Food industry expert Jane Milton has been in the business for more than 30 years and has the inside track on all things food!
In her podcast, Jane takes you behind the scenes of the food business and introduces you to her incredible network of producers, entrepreneurs and
consultants she works with. She shares inspiring stories and experiences with you to help you to build a stronger, healthier, better version of your own business.
Food industry expert. I connect you with the right people and carefully curate teams of industry specialists to fast-track your success.