The Future of Food to 2025

I was a guest at the City Food Lecture on 16th February to hear Christophe Jouan, Chief Executive of the Future Foundation , share his thoughts on what he believed would be The Future of Food to 2025.

Here are some of his thought provoking highlights :
Food is both Fuel and Fun – theatre around food in restaurants, retail etc
• Continuing Increase in Flexitarians
Currently in UK
7% vegan,
6% avoid certain meats,
34% restrict meat intake,
18% more sometimes restrict meat
Very few developed countries with less than 25% of population not moderating their meat intake. Ways of eating like 5:2 and conscious off-setting are becoming more normal.
Products like Sea Bacon- a red algae that is a meat substitute
• Food as Fuel- Food Optomised
24% of UK see food as fuel- products like Soylent
In Contradiction though only 9% say food is not a comfort or fun
• Food with Benefits
Beauty, Health, Mood Enhancement
Products like The problem solver beer and their Beauty Dust product.
• Tracking Becomes Mainstream
Apps like Vessel, a smart app calculates the nutrition in what you drink
Algorithms will calculate probabilities from your eating habits
64% of people want to be in control all the time, very few want any risk- sobriety becomes increasingly acceptable, becomes fashionable to be in control of your life.
• Food Gets Faster
Meal kits delivery – Pronto, Deliverance, HelloFresh
American Blue Apron valued at $2Bn
These businesses are disruptors from the norm


Do you need help working out what this means for your business, what you should be developing, launching or working towards for the next few years, then email and I will be very pleased to help you

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Jane Milton

Food industry expert Jane Milton has been in the business for more than 30 years and has the inside track on all things food!

In her podcast, Jane takes you behind the scenes of the food business and introduces you to her incredible network of producers, entrepreneurs and
consultants she works with. She shares inspiring stories and experiences with you to help you to build a stronger, healthier, better version of your own business.

Let Me Introduce You with Jane Milton

Jane Milton
Let Me Introduce You To Francis Gimblett, author of the Gimblett's Guide to The Best of British Cheese, and Co-Owner of Taste of the Vine, an Interactive Food and Drink Events Business. ,
byJane Milton

Let Me Introduce You to Francis Gimblett, Author of Gimblett’s Guide to the Best of British Cheeses, and co Owner of Taste of the Vine, an interactive food and drink event company.

Francis and I met in Spring 2021 when I joined one of his monthly Friday evening meet the cheesemaker tasting sessions. I learned so much and loved meeting the cheesemakers. I told other people and very quickly was joined on screen by 10-12 friends each month ….

My copy of Francis book , Gimblett’s Guide to the Best of British Cheeses has become very well thumbed and through it i have tracked down cheesemakers around the UK and even found a cheesemaking course in Tottenham, London inspired by him.

He is a great story teller so i know you will enjoy hearing about :

  • his journey in food and drink
  • people who have inspired or encouraged him
  • his French mother’s cooking and how that added to his food journey
  • how he has for many years, resisted repitition and always desired change, t learn or to reinvent things BUT
  • how possibly now after almost 2 years of constant change, he my just be happy for a little more predictability for a while
  • we talk about work life balance and partnering in business with his wife
  • about the importance of understanding your P&L and planning for your business right from Day 1
  • we also get a hint or two about his next taste adventure….

I cannot wait

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