The Future of Food to 2025

I was a guest at the City Food Lecture on 16th February to hear Christophe Jouan, Chief Executive of the Future Foundation , share his thoughts on what he believed would be The Future of Food to 2025.

Here are some of his thought provoking highlights :
Food is both Fuel and Fun – theatre around food in restaurants, retail etc
• Continuing Increase in Flexitarians
Currently in UK
7% vegan,
6% avoid certain meats,
34% restrict meat intake,
18% more sometimes restrict meat
Very few developed countries with less than 25% of population not moderating their meat intake. Ways of eating like 5:2 and conscious off-setting are becoming more normal.
Products like Sea Bacon- a red algae that is a meat substitute
• Food as Fuel- Food Optomised
24% of UK see food as fuel- products like Soylent
In Contradiction though only 9% say food is not a comfort or fun
• Food with Benefits
Beauty, Health, Mood Enhancement
Products like The problem solver beer and their Beauty Dust product.
• Tracking Becomes Mainstream
Apps like Vessel, a smart app calculates the nutrition in what you drink
Algorithms will calculate probabilities from your eating habits
64% of people want to be in control all the time, very few want any risk- sobriety becomes increasingly acceptable, becomes fashionable to be in control of your life.
• Food Gets Faster
Meal kits delivery – Pronto, Deliverance, HelloFresh
American Blue Apron valued at $2Bn
These businesses are disruptors from the norm


Do you need help working out what this means for your business, what you should be developing, launching or working towards for the next few years, then email and I will be very pleased to help you

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Jane Milton

Food industry expert Jane Milton has been in the business for more than 30 years and has the inside track on all things food!

In her podcast, Jane takes you behind the scenes of the food business and introduces you to her incredible network of producers, entrepreneurs and
consultants she works with. She shares inspiring stories and experiences with you to help you to build a stronger, healthier, better version of your own business.

Let Me Introduce You with Jane Milton

Jane Milton
Fresh Banter with Giles Christopher ,Food, Drink & Hospitality Photographer
byJane Milton

Fresh Banter with Giles Christopher, the food, drink and hospitality photographer


Giles and I met many years ago through his wife and business partner Abi, and since then we have all worked on a lot of jobs together and have spent a lot of time together socially chatting about business and life.


He got some great advice from his Dad about offering to do things nobody else likes to do at work and making himself a valuable team member and sound found he had multiple job offers …


He’s run his own business for over 20 years and we talk about how basic business skills should be part of the curriculum for everyone nowadays


He shares about the prep that goes into shoots and how technology has changed the job so much and how much time photographers now spend in post production too. And about the sheer weight of kit that he takes to ‘location’ shoots too.


Giles loves tech and is always pushing himself to learn new ways of doing things , or master new equipment and he also talks about keeping up with and ahead of that if you can


A really interesting insight into all that food and drink photography involves, and some great tips for podcasts and business blogs to watch out for too.


I’m really pleased we managed to book Giles for a chat in this last episode of series 3…


Let me introduce you to Giles Christopher

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