Did someone say Christmas?


As anyone who works in retail knows, by the time Christmas hits the shops, the buying team will have moved on to summer and may even be planning for Christmas 2016 and beyond.
It’s a daunting prospect for many start-up producers when they venture into retail but it’s crucial to consider Christmas buying cycles when developing your range and new products.

Here are my three top tips:

1. Understand your customers’ buying cycles – know how far ahead they work and work to their schedules.

2. Don’t wait for your customers to ask you what you have, offer them products that you have specifically chosen with them in mind – things that will fit for their customer profile, pricing and that offer something new in their range. Do your homework first and make sure you know what they currently have, the trends and the margins they operate to.

3. Everyone likes an exclusive – can you personalise your offer for a retailer? This does not mean producing a bespoke product but perhaps a unique pack size, a twin pack or similar that gives them something specific to their store.

What are your experiences? Drop them in the comments box below.

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Jane Milton

Food industry expert Jane Milton has been in the business for more than 30 years and has the inside track on all things food!

In her podcast, Jane takes you behind the scenes of the food business and introduces you to her incredible network of producers, entrepreneurs and
consultants she works with. She shares inspiring stories and experiences with you to help you to build a stronger, healthier, better version of your own business.

Let Me Introduce You with Jane Milton

Jane Milton
Fresh Banter with Giles Christopher ,Food, Drink & Hospitality Photographer
byJane Milton

Fresh Banter with Giles Christopher, the food, drink and hospitality photographer


Giles and I met many years ago through his wife and business partner Abi, and since then we have all worked on a lot of jobs together and have spent a lot of time together socially chatting about business and life.


He got some great advice from his Dad about offering to do things nobody else likes to do at work and making himself a valuable team member and sound found he had multiple job offers …


He’s run his own business for over 20 years and we talk about how basic business skills should be part of the curriculum for everyone nowadays


He shares about the prep that goes into shoots and how technology has changed the job so much and how much time photographers now spend in post production too. And about the sheer weight of kit that he takes to ‘location’ shoots too.


Giles loves tech and is always pushing himself to learn new ways of doing things , or master new equipment and he also talks about keeping up with and ahead of that if you can


A really interesting insight into all that food and drink photography involves, and some great tips for podcasts and business blogs to watch out for too.


I’m really pleased we managed to book Giles for a chat in this last episode of series 3…


Let me introduce you to Giles Christopher

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