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Tunisian Project for Jane

Guild member Jane Milton has told us what she has been working on recently ‘As part of a British Embassy funded project, I am working with a group of food businesses in Tunisia, helping them better understand the UK market for food and then export as profitably as they can. I’ve chosen a great mix of producers including pate de fruits made with eight different seasonal fruits, spray bottles of organic and conventional olive oil – Tunisia is the World’s second biggest producer after Spain – and organic aloe vera juice, made the day the leaves are harvested. I‘ve selected a spicy vegan carrot tapenade, a fresh-tasting chakchuka (Tunisian spelling) produced between February and April only, when the tomatoes are delicious, and a dish called mechouia, made of chargrilled peppers of different heat levels, dangerously moreish. Briks pastry featured on October’s Great British Bake Off, just as we had found a wonderful ambient version. At least now people will know what it is.

‘Fellow Guild member Sarah Jane Evans has helped whittle a large selection of wines down to just three which could perform well with new labels and differently shaped bottles. We’ve had to register new brand names, create brands, change packaging materials and start from scratch with labels. Next month the businesses will meet buyers. It’s great to see our food supply chain through their eyes. One day as I was asking if they could possibly extend shelf life on a product, and the client asked, “don’t you want to eat fresh food?” They import very little, eat seasonally, a very varied diet and rarely know anyone with food allergies. I can’t help thinking we should be mirroring their systems more.’

Jane Milton: jane@janemilton.com

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FROM MY PODCAST



Food industry expert Jane Milton has been in the business for more than 30 years and has the inside track on all things food!

In her podcast, Jane takes you behind the scenes of the food business and introduces you to her incredible network of producers, entrepreneurs and consultants she works with. She shares inspiring stories and experiences with you to help you to build a stronger, healthier, better version of your own business.

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Let me Introduce you to Helen Lyons , the incredible media and awards specialist.
by Jane Milton

This final episode of Season 1 is packed with great insight from Helen Lyons, one of the industry’s most connected people and someone who takes delight in making introductions to help others achieve what they want. Helen is a publisher with a passion for food, food producers and retailers in the speciality, convenience and multiple retail sectors . Helen helps publishers build trade brands, builds awards programmes that really add value for everyone involved in them – the entrants, the winners, the judges and the sponsors. She constantly strives to do more for people and to give more to everyone she works with and for, and it is that drive that has made her so successful and popular within trade publishing and the awards industry in the UK.


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