“Jane has a great reputation in food arena. She adds significantly to this subject and creates opportunities for businesses. Her expertise, enthusiasm and energy add real worth to any project.”

Sir Eric Peacock


We were delighted to be approached to work with a West London based business on shaping a new brand, Gradz Bakery.

They wanted to offer unpackaged breads, opportunities to use superfoods and ancient grains and also to venture into non- retail markets with breads, rolls and some sweet treats.
They were keen to work with us as this was a big departure for them, so knowing us for 13 years gave them the reassurance they needed to carry out this work with us.

We built a team to work on this project alongside the bakery team and :

• Developed a brand story that was highlighted the core values of the brand

• Created a range of flavours, flours, ingredients and occasions that we wanted to work with


• The bakers developed a range of products – both fully baked and as doughs that customers could work with


• We canvassed opinion within the trade and then tweaked the offer


• We set up an artisan bread stall one weekend to get customer reactions to the range- without identifying the brand before we were ready to launch. Despite wild weather it was a resounding success and one line sold out, to the other traders, before we even opened.


• A new website was developed


• IP was protected


• We wrote entries for the World Bread Awards and the Quality Food Awards for both brands and had successes in both – Gradz Spirulina and Pumpkin bread was voted by bakers and industry professionals to be ‘ the World Bread Awards Overall Winner in 2016’. They also won a number of business awards this year..


• The MD made appearances on tv and the brand and product was spoken about on Radio 2 breakfast show with Chris Evans.


• We visited retailers and got a listing with Ocado as well as with several independent businesses, and some gluten free lines were also developed.


• New packaging was created- collars for unwrapped loaves and packaging to prolong the shelf life of whole or sliced loaves if customers want it


• We have successfully introduced them to a number of foodservice companies too, for whom this BRC Grade A facility is the ideal partner


• We have introduced them to other consultants that can help them with areas such as R&D tax Credits, HR, Recruitment and other services you need as you expand your business.


• We continue to work with the business and help introduce their products to a wider market and help them grow their business